Properties:
The complex blend of microscopic hollow ceramic spheres that makes up INSULADD® have a vacuum inside like mini-thermos bottles. While the use of INSULADD® on interior walls is extremely beneficial, its use on exterior walls is even more dramatically effective since it blocks the extreme heat of the sun. INSULADD® ceramic-filled paint on interior walls looks like ordinary flat wall paint.
The ceramic materials have unique energy savings properties that reflect heat while dissipating it. The hollow ceramic microspheres reflective quality affects the warming phenomenon called "Mean Radiant Temperature," where heat waves from a source such as direct sunlight cause a person to feel warmer even though the actual air temperature is no different between a shady and sunny location. It is the molecular friction within the skin caused by the sun's radiant energy waves which makes the body feel warmer.
Resources
http://www2.arch.uiuc.edu/elvin/nanocoatings.htm
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an academic pursuit by the college of architecture at TTU
SMART MATERIALS